Friction has always been known for its destructive impact on business growth and development. In the digital advertising space, friction is essentially caused by intermediary that creates opaque transactions and valueless arbitrage. There are multiple parties (including ad networks, agencies, […]
Transparency and data security across the online advertising ecosystem will soon be managed with help of blockchain, an ingenious technology invention that enables to leverage the ad tech on a truly world-changing scale. A newly emerged consortium AdLedger (adledger.org) has […]
Blockchain is a new technology platform, with a huge viral potential for online marketing and advertising. It streamlines the digital advertising supply chain by enabling secure transactions and removing intermediaries, while lowering costs for publishers and increasing ROI for advertisers.