Friction has always been known for its destructive impact on business growth and development. In the digital advertising space, friction is essentially caused by intermediary that creates opaque transactions and valueless arbitrage. There are multiple parties (including ad networks, agencies, […]
Blockchain is a new technology platform, with a huge viral potential for online marketing and advertising. It streamlines the digital advertising supply chain by enabling secure transactions and removing intermediaries, while lowering costs for publishers and increasing ROI for advertisers.
Social Media platforms entered our daily life. According to Newgenapps, more than 60% of U.S. residents have Facebook accounts. The active life online implies the right usage of the user’s data. There are a lot of issues related to privacy, […]
Today various cloud-based solutions gain popularity. There is always a phrase As a Service in the titles of such tools. Many business owners are familiar with Software As a Service and the corresponding abbreviation SaaS. Sometimes we also use a […]
Today everyone is talking about Blockchain. This is a new technology developed on the basis of bitcoin. From the very beginning, this innovation was related mainly to cryptocurrency, finance, and transactions. That’s obvious because decentralized encrypted ledger allows people to […]
The themes of cryptocurrency and blockchain-based technology have recently become very popular. The tendency of decentralization that derives from encrypted ledger is currently under active discussion. This trend can influence all spheres of the economy. Specialists foresee that 2018 will […]
Google has been recently working on incorporating of blockchain tech. Company officials claim that all projects are still under preparation. That’s why no official statement has been released. The use of blockchain is in its pre-implementation stages. The rapid growth […]
The recent hype around blockchain reveals many problematic aspects related to Internet search, storage of data, security, and trust. What is blockchain? This is a system that allows recording transactions for an indefinite period. These records cannot be changed, deleted […]