Developing a blockchain-based media buying platform for advertisers
There is a huge potential behind blockchain as an emerging ad tech that allows advertisers and solution providers to join together to apply a way new approach to ad media buying. It’s about developing an alternative media buying platform that uses blockchain as a single source of truth to enable transparent, fast and secure sharing of data, such as target audiences, number of impressions, ad cost, placements, etc.
Blockchain-based media buying platforms should result in faster ad delivery times, fewer intermediaries, and less overhead. Advertisers will be able to make better decisions on how to spend their ad dollars across the decentralized advertising supply chain.