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Decentralized ad networks will make digital advertising safer and transparent

30th June 2018 adminSupply chain
Decentralized ad networks

The digital marketing industry is rapidly evolving. It faces various issues that should be taking into account by all participants of this marketplace. One of the biggest problems is advertising fraud. Advertisers and publishers try to join their efforts to […]

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The pros and cons behind blockchain-enabled ad tech

14th May 201824th May 2019 adminStrategy 101
The pros and cons behind blockchain-enabled ad tech

The term ad tech is extremely popular these days. This term is short for advertising technology. Broadly term ad tech means a complex of digital tools and different types of analytics used in the area of advertising. Though ad tech […]

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What you should know about the emerging blockchain ad tech

20th November 201722nd May 2018 adminStrategy 101
What you should know about the emerging blockchain ad tech (source: iab.com/blockchain)

Friction has always been known for its destructive impact on business growth and development. In the digital advertising space, friction is essentially caused by intermediary that creates opaque transactions and valueless arbitrage. There are multiple parties (including ad networks, agencies, […]

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AdLedger to deploy blockchain in digital advertising

13th November 20173rd May 2018 adminSupply chain

Transparency and data security across the online advertising ecosystem will soon be managed with help of blockchain, an ingenious technology invention that enables to leverage the ad tech on a truly world-changing scale. A newly emerged consortium AdLedger (adledger.org) has […]

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