Insights and guides about blockchain-based advertising
The digital marketing industry is rapidly evolving. It faces various issues that should be taking into account by all participants of this marketplace. One of the biggest problems is advertising fraud. Advertisers and publishers try to join their efforts to […]
The term ad tech is extremely popular these days. This term is short for advertising technology. Broadly term ad tech means a complex of digital tools and different types of analytics used in the area of advertising. Though ad tech […]
Friction has always been known for its destructive impact on business growth and development. In the digital advertising space, friction is essentially caused by intermediary that creates opaque transactions and valueless arbitrage. There are multiple parties (including ad networks, agencies, […]
Transparency and data security across the online advertising ecosystem will soon be managed with help of blockchain, an ingenious technology invention that enables to leverage the ad tech on a truly world-changing scale. A newly emerged consortium AdLedger (adledger.org) has […]