The buying and selling process in digital advertising often faces the problem of fraud. In the best case scenario, it is the shady marketplace. Online media environment lacks trust and transparency. To change that situation all marketing experts turn to […]
Blockchain technology has become a huge hit for the last several years. It was conceived primarily as a system for the virtual currency. Now, this novelty broadens the scope of its application. Online marketing is the industry that can widely […]
The problem of ad fraud in digital advertising has remained unresolved until now. Advertisers and publishers try to find new solutions to eliminate scam and save money. There are different ideas that help to avoid fraudulent ad impressions. Marketers need […]
Friction has always been known for its destructive impact on business growth and development. In the digital advertising space, friction is essentially caused by intermediary that creates opaque transactions and valueless arbitrage. There are multiple parties (including ad networks, agencies, […]
Transparency and data security across the online advertising ecosystem will soon be managed with help of blockchain, an ingenious technology invention that enables to leverage the ad tech on a truly world-changing scale. A newly emerged consortium AdLedger (adledger.org) has […]
Blockchain is a new technology platform, with a huge viral potential for online marketing and advertising. It streamlines the digital advertising supply chain by enabling secure transactions and removing intermediaries, while lowering costs for publishers and increasing ROI for advertisers.