Video advertising has a great potential. This type of promotion is considered to be the most efficient, taking into account the growing popularity of video materials on social media sites. The hype around new decentralizing technologies, such as blockchain increases […]
Blockchain technology has become a huge hit for the last several years. It was conceived primarily as a system for the virtual currency. Now, this novelty broadens the scope of its application. Online marketing is the industry that can widely […]
The problem of ad fraud in digital advertising has remained unresolved until now. Advertisers and publishers try to find new solutions to eliminate scam and save money. There are different ideas that help to avoid fraudulent ad impressions. Marketers need […]
Blockchain is a new technology platform, with a huge viral potential for online marketing and advertising. It streamlines the digital advertising supply chain by enabling secure transactions and removing intermediaries, while lowering costs for publishers and increasing ROI for advertisers.